Method to the Ad-ness

At its face, advertising looks like a mad world of pictures and themes, layouts and headlines with no sort of rhyme or reason to how these elements are arranged or produced. But what if I told you there is a scientific, a methodological approach to advertising? Well, let me tell you this approach exists; and,…

Worthy of the Work

Not all non-fiction can be described as infotainment; and although How to Write A Good Advertisement may not have many fun-filled anecdotal stories, it’s packed with information about advertising. To be upfront, this wasn’t the easiest book to read; in fact, it’s more like a workbook. But, Victor Schwab, the author, provides his reader with…

Infotainment

At the avenue of informational and entertaining is what I like to call infotainment; it is also where the first book in our series, Triggers, lives. The book’s tagline: “30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence and Persuade,” seemed like a lofty proposition to me when…