The Entrepreneur’s Bible

Ben Suarez doesn’t just give you ideas on how to start your business. He spells out everything necessary to build your empire.             Have you ever wanted to start your own business? Does the feeling of managing accounting, sales records, along with inventory and distribution seem too overwhelming? With 7 Steps to Freedom by Ben…

Method to the Ad-ness

At its face, advertising looks like a mad world of pictures and themes, layouts and headlines with no sort of rhyme or reason to how these elements are arranged or produced. But what if I told you there is a scientific, a methodological approach to advertising? Well, let me tell you this approach exists; and,…

Worthy of the Work

Not all non-fiction can be described as infotainment; and although How to Write A Good Advertisement may not have many fun-filled anecdotal stories, it’s packed with information about advertising. To be upfront, this wasn’t the easiest book to read; in fact, it’s more like a workbook. But, Victor Schwab, the author, provides his reader with…

Infotainment

At the avenue of informational and entertaining is what I like to call infotainment; it is also where the first book in our series, Triggers, lives. The book’s tagline: “30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence and Persuade,” seemed like a lofty proposition to me when…